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La Maison Cuenca
Project Type
Hotel & Branded Residences
Date
2025
Location
Cuenca, Ecuador
Size
180,000 sf
Status
Under construction
Client
Uribe Schwarzkopf
Website
La Maison is located at the intersection of Avenida Ordóñez Lasso and Los Álamos, one of the most established and connected neighborhoods in Cuenca - Ecuador's third largest city nestled in the Andes mountains. The 17-story building combines a 5-star hotel with 100 keys and exclusive residences under one roof. The structure embodies a balance between the serenity of a green, residential environment and the vitality of contemporary urban life.
The design of La Maison reflects a dialogue between Cuenca’s architectural heritage and its evolving future. Taking cues and inspiration from the iconic cathedral located in the historic center, the building's form and materials aim to celebrate the city’s history of craftsmanship, its layered textures, and its human-scaled urban fabric. Subtle references to local construction traditions - brick tones, arches, and blue ceramic tiles - anchor the project in its context, while clean lines, generous glazing, and vertical proportions create a distinctly forward-looking sensibility. The result is an architecture that feels both familiar and new: a continuation of Cuenca’s story written in a contemporary language.
La Maison is both a reflection of what Cuenca has always been and a vision of what it is becoming: a city rooted in history, evolving with purpose, and open to the possibilities of contemporary living.





















